When Victoria's Secret offers different product lines, such as its Pink line, it is trying to capture the market by
A. using segmentation, targeting, and positioning.
B. focusing exclusively on its Pink brand.
C. trying lots of options to find out which one works.
D. doing continual test marketing.
E. offering everything to everyone.
Answer: A
You might also like to view...
What are the elements in the circular relationship for managing a sales call?
What will be an ideal response?
Annette has decided that in order to reduce the burns in the kitchen then her solution must increase employee focus on safety and encourage employees to care about safety procedures in a way that will not be viewed as a threat or a negative. Annette has accomplished which step of the decision-making model?
a. Identify and weigh decision criteria b. Define the problem c. Choose, implement and evaluate the best alternative d. Rate alternatives on the basis of decision criteria
Practice the introduction, summary of key points, and conclusion the most
Indicate whether the statement is true or false
"Abner, I'm able to announce to you today that you have been tasked to work on the concept team for the next-generation electric car-something that has been a goal of yours for several years. This team will work together for about three years or longer, and it is comprised of experts in various fields. You will supply the expert knowledge in electronics, and others will bring expertise in battery technologies, suspension, drive train, body style, etc." Abner has been assigned to a(n)
A. quality circle. B. interest group. C. project and development team. D. staff department. E. focus group.