Godiva, a maker of expensive European chocolates, does not mention price in its magazine advertising. Instead, the ad copy mentions the quality of the ingredients, the fine packaging, and the luxurious boutiques where Godiva chocolates are sold. Godiva seems to be pursuing a pricing objective of
A. growth in market share.
B. nonprice competition.
C. meeting competition.
D. target return.
E. None of these answers is correct.
Answer: B
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