The high involvement that is typical in consumer decision making in nonprofit marketing exchanges does NOT include the following:
a. the decision is seen as of high personal importance
b. a sense of self-efficacy is needed c. the decision has been taken many times before
d. the personal or social risks of a "wrong" decision are perceived as high
e. Outside peer pressure is high
B
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Which of the following does not fit in with the factors that should be considered by companies forming GSPs?
A) Partners are competitors to each other. B) Harmony is the most important measure of success. C) All employees and managers must understand where cooperation ends and competitive compromise begins. D) Learning from partners is critically important. E) none of the above
The overuse of coercive power will result in ______.
a. success b. the eventual achievement of one’s goals c. forced intellectual stimulation d. resistance or feelings of helplessness on the part of followers
Investments with a maturity of less than ninety days are generally classified as cash equivalents
Indicate whether the statement is true or false
Which budgeting method takes a bottom-up approach by defining specific objectives, determining the tasks needed to achieve these objectives and then estimating how much each task will cost?
A. principal accounting method B. affordable method C. percentage-of-sales method D. cost-per-media method E. objective-and-task method