Identify and describe one shortcoming of a sales-driven marketing philosophy.
What will be an ideal response?
ANSWER: Sometimes a sales-driven philosophy may be preferred due to a short-term focus on "moving the merchandise" and generating sales. Although this focus appears to increase sales (which is why many entrepreneurs pursue this philosophy), it also can develop into a hard-selling approach that soon ignores customer preferences and contributes to long-range dissatisfaction.
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When shopping for tires for your automobile, you notice that the manufacturer you have selected has tires for your car priced low, average, and high, based upon performance and features. This is an example of what type of product-mix pricing?
A) two-part pricing B) product-line pricing C) captive product pricing D) market pricing skimming E) price discrimination
Partners A and B receive a salary of $16,000 and $14,000, respectively. They agree to share income equally. If the partnership has income of $280,000 in 20x5, the entry to close the income into their capital accounts is:
A) A, Capital 141,000 B, Capital 139,000Income Summary 280,000 B) Income Summary 280,000 A, Capital 141,000B, Capital 139,000 C) Income Summary 280,000 A, Capital 140,000B, Capital 140,000 D) A, Capital 140,000 B, Capital 140,000Income Summary 280,000
List and briefly describe the technical skills that are important to the practice of public relations
What will be an ideal response?
Communication skills are essential for a leader to be effective because leaders manage ______ for their followers.
A. voice B. meaning C. downward communication D. silence