When researching foreign markets, the entrepreneur will usually want data such as population, GDP, per capita income, inflation rate, literacy rate, unemployment, and education levels.
Answer the following statement true (T) or false (F)
True
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Benchmarking ______.
A. is the process of comparing the quality of your company’s products or services and its processes with those companies considered to be world leaders in quality B. is one of the essential elements of the strategic marketing process C. is required to be compliant with government regulations D. is required by the ISO
Inflation will erode ________
a) defined benefit plan b) defined contribution plan c) both d) neither
Demographic segmentation refers to dividing the market based on where consumers live.
Answer the following statement true (T) or false (F)
The times-interest-earned ratio measures the extent to which operating income can decline before the firm is unable to meet its annual interest costs.
Answer the following statement true (T) or false (F)