The total amount a customer will spend from acquisition through the end of a relationship with a brand is referred to as
A. customer lifetime value.
B. customer relevance.
C. brand equity.
D. brand loyalty.
E. customer acquisition cost.
Answer: A
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Chen wants to opt for an advertising medium that is flexible and can create the feel of one-to-one marketing. Which of the following advertising media is she likely to choose?
A. newspapers B. magazines C. radio D. direct mail E. outdoor
InterComp normally sells $50,000 worth of software to Power Source, a retail elec¬tronics store, each summer on terms requiring payment in sixty days. One year, InterComp wants cash, but Power Source wants the usual sixty days. To meet both needs, the parties can arrange
a. a certificate of deposit. b. a bearer bond. c. a trade acceptance. d. an international letter of credit.
Match each of the following items 1 through 8 with the financial statement a through d in which each item would most likely appear. An item may appear on more than one statement.a. Income statementb. Statement of owner's equityc. Balance sheetd. Statement of cash flows_____1. Assets._____2. Withdrawals._____3. Revenues._____4. Cash from investing activities._____5. Expenses._____6. Liabilities._____7. Cash from operating activities._____8. Cash from financing activities.
What will be an ideal response?
When writing a process description, you should
a. be objective b. describe the process completely c. compare the unfamiliar to the familiar d. all the above