Wireless phone companies typically refer to nighttime and weekend hours as
A) primetime hours.
B) peak hours.
C) late hours.
D) off-peak hours.
D
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At the heart of any marketing program is the firm's ________, its tangible offering to the market
A) strategy B) product C) brand D) value E) people
When an employer seeks to increase the applicant pool for its positions, no white male's rights are violated because no white male has been denied anything to which he had a legitimate ethical claim.
Answer the following statement true (T) or false (F)
Which of the following is true regarding Statement of Financial Accounting Standards No. 144, "Accounting for the Impairment or Disposal of Long-Lived Assets," accounting and reporting standards for discontinued operations?
a. A component of a business always represents the same concept as a segment of a business used in reporting disaggregate information. b. A test for, and recognition of, an impairment loss would be necessary for a component that had not been sold by year-end if the fair value of the component was determined to be less than the book value. c. Discontinued operations should follow extraordinary items on the face of the income statement. d. The gain or loss recognized for reported in the discontinued operation section of the income statement includes only the gain or loss on disposal of the component and not the income or loss from operating the discontinued operation.
Which of the following is part of the public relations expenses part of the marketing budget?
A) SEO expenses B) media placement expenses C) press release wire fees D) training expenses