Provide an example of a product that has refined the want-satisfying capability of its product and a second product that has extended the capability of its product.
What will be an ideal response?
Answers will vary. Television sets have been continually refined so that they provide a clearer, sharper picture with less dial adjusting. Computers could also be an example of a product that has been refined. Television sets have also been extended in that there are now TVs with DVDs, Blu-Ray players, and Internet streaming. Computers also come with a wide variety of attached and integrated devices.
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In order to set effective goals for an MPR plan, a marketer most likely needs to ________
A) initiate word-of-mouth B) understand the target market C) generate favorable mentions D) implement strategic methods E) evaluate connector credibility
Testing a solution involves trying it on a small or limited basis.
Answer the following statement true (T) or false (F)
Ophelia opened a boutique that specializes in creating custom trousseaux for brides. She conceived the idea in her senior year at school, and despite receiving criticism for the idea, she went ahead and opened the boutique. Which entrepreneurial characteristic is highlighted in the given scenario?
A. Self-reliance B. Vision C. Energy D. Conformity
In its ads, Crunchy Inc makes various claims about its snack products. Crunchy's advertising claims would most likely be deemed deceptive if the claims A)?mislead a reasonable consumer
B)?contain vague generalities. C)?consist of what is known as puffery. D)?include obvious exaggerations.