Brand value is one of the most important assets that a business holds
Indicate whether the statement is true or false
TRUE
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One of the major tools of straight-to-consumer marketing is ________ advertising, where a product is promoted through an ad that encourages the consumer to purchase straight from the manufacturer.
A. business-to-business B. direct-response C. primary-demand D. selective-demand E. trade
When Herstyler adds an electrical component that automatically shuts off its curling irons when they have been left on for more than one hour, this improvement would best be classified as a(n)
A. product line extension. B. quality modification. C. aesthetic modification. D. brand extension. E. functional modification.
A(n) ________ focuses on the evaluation of traits, behaviors, and results.
A. personality test B. performance appraisal C. aptitude test D. ability test E. physical ability appraisal
On a December day, the probability of snow is .30 . The probability of a "cold" day is .50 . The probability of snow and a "cold" day is .15 . Are snow and "cold" weather independent events?
a. only if given that it snowed b. no c. yes d. only when they are also mutually exclusive