Which of the following statements is TRUE of the role of advertising in business markets?
A) Advertising is unsuitable for explaining a product's features.
B) Business marketers tend to spend comparatively more on advertising.
C) Business buyers consider advertising inappropriate for reaching them.
D) Advertisements can legitimize the company and introduce its products.
E) Salespeople generate leads through personal selling and use advertising for follow-up.
D
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A Federal Reserve policymaker voting to tighten monetary policy is most likely voting for option
A. A. B. B. C. C. D. D.
Why should one study different theoretical perspectives about management? Give at least three reasons.
What will be an ideal response?
Which of the following is the most effective way for a company to ship bulky, non-perishable products if its key requirement is low price?
A) pipelines B) air transport C) trucks D) water carriers E) piggyback
A professional salesperson will wait a couple of days before handling any customer complaint, because customer complaints often become less significant with the passage of time.
Answer the following statement true (T) or false (F)