Which of the following emotions is derived from the product of your overall evaluation of another person?

A. liking
B. affection
C. interest
D. love


Answer: A

Communication & Mass Media

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George, a journalist at a leading daily newspaper, wants to write an article that will appear in the front page of the newspaper. He knows the headline and the first paragraph will play a crucial role in catching the reader's eye

What is the first paragraph called? a. Lead b. Text body c. Boilerplate d. Objective

Communication & Mass Media

According to the principle of __________ within the attraction theory, people who live or work close together are more attractive than those who are less physically close

Fill in the blank with correct word

Communication & Mass Media

The evaluation metric that would address audience engagement would be in which one of the following?

a. impressions b. behavior change c. likes and shares d. reach

Communication & Mass Media

The main purpose of a speech of presentation is to provide a biography of the speaker being presented to the audience.

Answer the following statement true (T) or false (F)

Communication & Mass Media