Answer the following statement(s) true (T) or false (F)

1. A frame refers to the context into which the media places facts.
2. Social media users have replaced professional media in controlling the largest platform for public discourse.
3. People seek to conform to what they as prevailing views because they want to be perceived as intelligent.
4. The spiral of silence can keep in check views that are widely seen as dangerous or abhorrent.
5. In both personal and online settings, people were more willing to share their views if they thought their audience agreed with them.


1. True
2. False
3. False
4. True
5. True

Communication & Mass Media

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Each of the speech types recognized in this chapter is for a different kind of special occasion, and each contributes to the public dialogue by calling attention to routine and ordinary traits or encouraging audiences to reflect on issues in serious ways

Indicate whether the statement is true or false

Communication & Mass Media

A TV station’s production department makes sure all local commercials are aired when they are supposed to be

a. True b. False

Communication & Mass Media

What are the two best qualities for a speech's preview to have?

A. humor and vividness B. complexity and thoroughness C. mystery and suspense D. straightforwardness and simplicity

Communication & Mass Media

Produced to look like a consumer magazine, a ________ is actually a mail-order catalog.

A. platform publication B. brand magazine C. magalogue D. synergistic magazine

Communication & Mass Media