After Olay entered and took over the Indian market with its anti-aging lotion, Ponds decided to defend its home turf by investing heavily in a similar product, but that which used only natural ingredients. This is an example of a ________
A) position defense
B) flank defense
C) counteroffensive defense
D) contraction defense
E) mobile defense
C
You might also like to view...
Online surveys are making profound changes in the marketing research landscape
Indicate whether the statement is true or false
Describe a few ways in which a marketer can engage in socially responsible target marketing
What will be an ideal response?
In which of the following ways does an outline of a complex message benefit the sender??
A) ?It permits concentration on one phase at a time. B) ?It reinforces a "me attitude." C) ?It ensures that unimportant points are also given emphasis. D) ?It facilitates prolonging the duration of communication.
Fad products are characterized by popular styles, and they appeal to the mass market.
Answer the following statement true (T) or false (F)