Define the seven speech purposes discussed in your book and identify the unique characteristics of each. Write a purpose statement representing each purpose.
What will be an ideal response?
- The seven purposes and unique characteristics of each include:
* Providing new information or perspective: A speaker fills in gaps in audience knowledge of the topic.
* Agenda setting: The speaker draws attention to a topic that an audience may not have thought about before.
* Creating a positive or negative feeling: The speaker seeks to leave the audience with a specific feeling about the topic.
* Strengthening commitment: The speaker's goal is to create a stronger commitment in an audience that is already favorable to the topic.
* Weakening commitment: A speaker attempts to create doubt in an audience's mind about the topic.
* Conversion: The speaker looks to change listeners' minds about the topic.
* Inducing a specific action: The speaker's goal is to spur the audience to action.
- Sample purpose statements will vary.
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All of the following are types of touch discovered in the Jones and Yarbrough study except______.
a. ritualistic touches b. task-oriented touches c. sexual touches d. control touches
Theories reflect our assumptions about patterns of behavior of individuals, media institutions, and society
a. True b. False
Until the 1950s, it was a common belief that:
a. communication took place in a mass-like fashion b. media messages affected everyone in the same way c. media audiences were vulnerable and had no psychological defenses d. all of the above
An advantage of the cue channel over the audition channel is:
A. allows operator to listen to something without it going out over the air B. it is more complicated C. it is simple to use D. it is often in stereo E. it uses a better quality loudspeaker