Describe procedures that can be used to minimize the possibility of groupthink

What will be an ideal response?


Assign one group member to be a "devil's advocate" who intentionally questions and criticizes the group's actions. Encourage members to "kick the problem around." Ensure that every group member
has an opportunity to voice an opinion. Encourage individuals to express disagreement without being
chastised by the group for doing so. Set a guideline that prevents leaders from stating their conclusion
or opinions first. Invite outside experts to participate in the group or review conclusions to ensure all
views have been considered.

Communication & Mass Media

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Internet ads have replaced the 30-second network TV spot as the staple of advertising

Indicate whether the statement is true or false.

Communication & Mass Media

A new company launched a product that maintains higher quality than its main competitor. However, the sales did not improve as expected because customers did not distinguish the quality of the new product from its competing product

What communication strategy should the company adopt to increase the sales, and why? a) Branding; as creating a distinctive identity for its product will help consumers look for the brand while buying the produc b) Issues management; as the company needs to urgently tackle the issue of low sales c) Media relation; as an in-depth article or case study can target the industry audience d) Crisis management; as low sales may result in financial crisis for the company, and it needs to be ready for it

Communication & Mass Media

In the listening process, in which stage do you recall and retain what's been said?

a. receiving
b. understanding
c. remembering
d. evaluating

Communication & Mass Media

The Sapir-Whorf hypothesis is associated with ___________.

a. evaluative language b. linguistic relativity c. ambiguous language d. convergence

Communication & Mass Media