A new company launched a product that maintains higher quality than its main competitor. However, the sales did not improve as expected because customers did not distinguish the quality of the new product from its competing product
What communication strategy should the company adopt to increase the sales, and why?
a) Branding; as creating a distinctive identity for its product will help consumers look for the brand while buying the produc
b) Issues management; as the company needs to urgently tackle the issue of low sales
c) Media relation; as an in-depth article or case study can target the industry audience
d) Crisis management; as low sales may result in financial crisis for the company, and it needs to be ready for it
A
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