Messages that include derogatory terms for lesbians, gays, bisexuals, and people who are transgendered illustrates

a. ageism.
b. sexism.
c. able-ism.
d. racism.
e. heterosexism.


e

Communication & Mass Media

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A shy, introverted woman is now terrified because public speaking will berequired in her new job

She decides to work her way up by first initiating a conversation with a friend, then asking a few coworkers some questions, then voicing her opinion in a group, and finally giving a speech to a larger audience. What technique is she using? a. performance visualization b. systematic desensitization c. self-affirmation d. enlarged conversation

Communication & Mass Media

As of 2008, Toyota has been come the world standard in the auto industry. Researchers attribute their success to their consistently effective use of:

A. customer feedback B. excellent employee benefits C. continuous improvement teams D. customer/employee suggestion boxes

Communication & Mass Media

Using logical appeals in persuasive speaking __________

a) is tricky because most people do not think logically b) generally leads to more permanent commitment to your position and resistance to counterarguments c) is not as important as arguing from emotional appeals because emotional appeals are more immediate and relevant d) is only useful if the audience is well-educated and predisposed to accept your position

Communication & Mass Media

One weakness of the developmental perspective is that it overestimates children's competence and self-awareness as media consumers in moderating media influence

Indicate whether the statement is true or false

Communication & Mass Media