What is the marketing return on sales (marketing ROS) for a product line that generates $20 million in sales revenues with a net marketing contribution of $5 million?
A) 20%
B) 25%
C) 34%
D) 35%
E) 40%
B
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Which of the following would not be taken into account by a company using an ethnocentric approach to pricing decisions?
A) the possibility of implementing a penetration strategy B) profitable price points that could be tied to local sourcing as opposed to home-country sourcing C) integration of price with other marketing mix elements D) factors unique to individual country markets E) None of the above would be taken into account by a company using ethnocentric pricing.
The Soap Manufacturing Company has three employees who work in the warehouse. All of the warehouse workers are authorized to order inventory when it falls below the reorder level. The workers complete a purchase order and mail it to the supplier of
their choice. The inventory is delivered directly to the warehouse. The workers send a memo to accounts payable reporting the receipt of inventory. Accounts payable compares the warehouse memo to the supplier's invoice. Accounts payable prepares a check which the treasurer signs. Describe at least five needed internal control improvements.
The Magnuson-Moss Warranty Act exempts consumer products with written warranties
Indicate whether the statement is true or false
The yield to maturity of a one-year, simple loan of $500 that requires an interest payment of $40 is
A) 5 percent. B) 8 percent. C) 12 percent. D) 12.5 percent.