If a company's marketing team believes that offering a new product under the current brand name may adversely affect the current brand, the best approach would be to introduce the product as a(n):
A) brand extension
B) ingredient brand
C) flanker brand
D) co-brand
C
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When a company sorts prospects into those with the lowest, medium, and highest profit potential, the segmentation approach being used is:
A) industry B) size C) usage D) customer value
Janos Corporation, which has only one product, has provided the following data concerning its most recent month of operations: Selling price$111 Units in beginning inventory 300Units produced 2,000Units sold 2,200Units in ending inventory 100 Variable costs per unit: Direct materials$29Direct labor$30Variable manufacturing overhead$4Variable selling and administrative expense$9Fixed costs: Fixed manufacturing overhead$34,000Fixed selling and administrative expense$39,600The company produces the same number of units every month, although the sales in units vary from month to month. The company's variable costs per unit and total fixed costs have been constant from month to month.What is the unit product cost for the month under variable costing?
A. $80 per unit B. $89 per unit C. $72 per unit D. $63 per unit
Whistleblowing is ______.
a. disloyal and illegal b. important, but risky c. loyal, and therefore not risky d. is positive for either the organization or the whistleblower, but not both
What proofreading procedure should Kyle use when proofreading an employee training manual?
a. Proofread only once, thoroughly checking for errors of various types. b. Proofread twice, concentrating in the first pass on content errors and in the second pass on format errors. c. Proofread three times, concentrating on content, organization, and style in the first pass; on mechanical errors in the second pass, and reading from right to left in the third pass. d. Allow the computer to do the proofreading, as it is thorough and accurate.