An investment manager enthusiastically reports that his client's stock portfolio has experienced 24 percent growth but does not reveal that the stock market as a whole grew by 32 percent during the same period. Which of the following ethical guidelines has the investment manager ignored?
a. Clear and understandable expression of the idea
b. Honest and fair expression of the idea
c. Tactful and pleasant expression of the idea
d. Graphical support that communicates facts accurately
B
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A freestanding insert (FSI) is also called a(n)
A. preprint. B. cogprint. C. eprint. D. reprint. E. postprint.
“BIF” stands for ______.
A. Big Idea First B. Best Idea First C. Best If Formal D. Big Idiom Forgotten
Which of the following is not true with regard to opportunity costs?
A) They are the benefits forgone by selecting one alternative over another. B) They are relevant. C) They are sometimes difficult to quantify. D) They have already occurred in the past.
To overcome receiver resistance to a persuasive appeal, the price typically should be:?
A) mentioned early in the message to avoid the impression of deception.? B) ?delayed in the message until reader benefits have been established. C) ?implied or stated in terms of large units for the reader's benefit. D) ?placed as a stand-alone in a simple sentence.