By servicing accounts, and by cooperating and empathizing with clients, salespeople are engaging in ________ activities on behalf of their firm.
A. advertising
B. telemarketing
C. public relations
D. direct-marketing
E. promotional
Answer: C
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The decision criteria used in selecting advertising agencies can be applied to selecting a public relations firm
Indicate whether the statement is true or false
Healthy Harvest Company runs a candy and fruit processing and packaging plant. Most of Healthy Harvest's business is done during holiday seasons, especially between Halloween and New Year's Day, and in the spring. The company hires a large temporary
workforce during its busiest times. Can Healthy Harvest hire noncitizens for its temporary, seasonal work? If so, what procedures must the employer follow to do this hiring? If not, how can Healthy Harvest be assured that it is hiring only citizens?
If the null hypothesis is rejected at the .05 level of significance, it will
a. always not be rejected at the .10 level of significance. b. always be rejected at the .10 level of significance. c. sometimes be rejected at the .10 level of significance. d. sometimes not be rejected at the .10 level of significance.
If supplies that were ordered by a department financed by the General Fund are received at an actual price that is less than the estimated price on the purchase order, the department's available balance of appropriations for supplies will be:
A. Decreased. B. Unaffected. C. Increased. D. Either a or b, depending on the department's specific budgetary control procedures.