Which principle of the Spiral of Silence Theory is represented when you compare your personal reactions on physician-assisted suicide to how the media report the issue?

A. duality of structure
B. duality of public opinion
C. duality of climate
D. dual climates of opinion


Answer: D

Communication & Mass Media

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The three concepts that characterize systems components include interdependence _________________ and permeability.  

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Public relations in ________ dates back to the 1950s

a) Thailand b) South Africa c) Germany d) Spain

Communication & Mass Media

Films became more strident as the 60s neared the end because of

a. The National Rifle Association b. Vietnam c. The Civil Rights Movement d. Psychedelic music

Communication & Mass Media

A good way to insure that your topic will be important to you and interesting to the audience is to

A) get some ideas from classmates. B) browse the web. C) consider the universal audience. D) select some universal platitudes. E) conduct a personal inventory.

Communication & Mass Media