Public relations in ________ dates back to the 1950s
a) Thailand
b) South Africa
c) Germany
d) Spain
a
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According to the Boston College Center for Corporate Citizenship, which of these community beautification programs would most help strengthen employee retention?
a. a corporate-funded “Parks and Planters” gardening program with employee volunteers and local school children b. hiring a local company twice per year to remove trash along main streets and highways c. creating social media updates and blog posts about community sites and seasons d. sponsoring the annual 4th of July “Bursting Blooms” plant sale and fundraiser for employees
All of the following are part of a formal audience situation analysis EXCEPT:
a) occasion. b) captivity. c) size. d) physical environment.
A home security service provider hires a famous actor who plays a law enforcement officer in most of his movies to publicize its services. The company pays the actor for all his media appearances and advertisements where their brand is represented
What technique is used here, and why? a. Endorsement; celebrities add glamour and tend to attract viewers. b. Testimonial; to receive direct statements from celebrities as credible sources c. Persuasion; to persuade people to follow celebrity trends. d. Emotional appeal; persuasive messages move viewers and play with their emotions.
Which of the following is the world's most popular sport?
A) soccer B) football C) golf D) tennis E) baseball