Ted works for T & J Textiles and spends his day visiting the firm's established retail customers to see how much fabric they need to order. Which type of manufacturer's sales representative best describes Ted?
A. Account representative
B. Direct seller
C. Service salesperson
D. Detail salesperson
E. Sales engineer
Answer: A
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Identify the consumer segment who judge all products by the same criteria and do not give the global dimension any additional weight beyond other characteristics
A) global dreamers B) global citizens C) antiglobals D) global agnostics
This question contains two parts; be sure to answer both. First, define transformational leadership and explain the four key leader behaviors that constitute transformational leadership. Second, imagine that you are the team leader for a student project that is worth 15 percent of your grade. You have five members in your group, and the performance of the group is averaging about 82 percent through the first half of the semester. Explain how you might use the four leader behaviors underlying transformational leadership to improve the project team's performance over the remainder of the semester.
What will be an ideal response?
A code of ethics formally states a company's values regarding social and ethical issues.
Answer the following statement true (T) or false (F)
The new owner of the Atlanta Falcons football team had research conducted to learn why game attendance was low. The research revealed several reasons, including shortage of toilet paper and straws, high prices for bad seats, and inadequate parking. Once all the problems were fixed, the team owner did not want to have any future attendance problems. He set up kiosks in the football stadium where attendees could give the team and the arena a "report card". This would be an example of:
A. A SERVQUAL survey B. A trailer call C. A critical incident study D. Requirements research E. Market-oriented ethnography