When Fiat offers to let qualified buyers test drive the Fiat Doblo van, the dealer is trying to stimulate which stage of the product adoption process?
A. Awareness
B. Interest
C. Evaluation
D. Trial
E. Adoption
Answer: D
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Current assets total $100,000 and current liabilities total $40,000 . The current ratio is:
a. 4:1. b. 1:4. c. 2.5:1. d. 10:1. e. none of the above.
Under the doctrine of promissory estoppel, a promise will not be enforced unless it is supported by consideration
Indicate whether the statement is true or false
Distinguish between the concepts of the inflation premium and the default-risk premium
What will be an ideal response?
A producer of disposable diapers is planning to introduce a new brand of diapers that is specially designed for large babies who are hard to fit with regular diapers. The company mails coupons for the new brand to all the consumers in its database of disposable diaper users. The coupons offer consumers a $2 discount off the regular price of a pack of diapers. The company sends an accompanying letter advising consumers to bring the coupons to their favorite store and use them. If the brand is not in stock, the letter encourages consumers to ask the store manager to stock the new brand. This promotion effort by the company is an example of
A. integrated marketing communications. B. pulling by customers. C. pushing in the channel. D. buyer-initiated communication. E. None of these answers is correct.