Explain the following statement: "When you give a persuasive speech on a question of value, you should make sure to justify your value judgment against some identifiable standards or criteria."

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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The process by which people consent to particular understandings as reflected in media representations is called

a. hegemony. b. the mass media effect. c. agenda setting. d. propaganda.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Political activists make use of public relations techniques to draw attention to their causes. 2. Dr. Martin Luther King, Jr., worked at making sure that when civil rights protestors were arrested for civil disobedience, the arrests would be covered by the press. 3. Companies should view social media as a way of interacting with their publics rather than just as a channel for transmitting marketing messages. 4. Videos displaying employee misconduct at a pizza shop created enough bad publicity that the shop eventually had to close.

Communication & Mass Media

Explain how the purposes of special occasion presentations differ from those of persuasive and informative speeches. If appropriate, also discuss how they are similar. 

What will be an ideal response?

Communication & Mass Media

Louie's partner left him several months ago. Now when he arrives home, he turns on the television for companionship. This is an example of using media for

A. personal relationships B. diversion C. surveillance D. None of the answers is correct.

Communication & Mass Media