Data that are observed or collected directly from respondents are called
A. direct samples.
B. secondary data.
C. stratified data.
D. primary data.
E. firsthand information.
Answer: D
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A company with $70,000 in current assets and $50,000 in current liabilities pays a $1,000 current liability. As a result of this transaction, the current ratio and working capital will
a. both decrease b. both increase c. increase and remain the same, respectively d. remain the same and decrease, respectively
Anna and Naomi are partners. Anna has a capital balance of $49,000 and Naomi has a capital balance of $42,000. Gary invested $27,000 to acquire an ownership interest of $18,000. Which of the following is TRUE of the partnership journal entry to record the receipt of Gary's contribution? (Assume the existing partners equally divide the bonus.)
A) Cash is debited for $27,000 and Gary, Capital is credited for $18,000. B) Cash is debited for $18,000 and Gary, Capital is credited for $18,000. C) Cash is credited for $27,000 and Gary, Capital is debited for $18,000. D) Cash is credited for $18,000 and Gary, Capital is debited for $18,000.
Promotional costs, such as coupons and rebates, should be recorded as an expense with a related liability
Indicate whether the statement is true or false
Which of the following is NOT a technique used in integrated marketing communications?
A) product placement in movies and TV shows B) celebrity spokespersons C) third-party sponsorship D) sponsorship of sporting events