Which of the following is the best example of a well-stated sales objective?
A. Companywide sales should increase by 25%.
B. Each salesperson should increase his or her client group by 10%.
C. Each salesperson should bring in $25,000 in new sales by November 15.
D. The sales force should increase the market share in all markets by December 1.
E. Each salesperson should increase the number of calls they make by 20%.
Answer: C
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A tax accountant may provide a different service experience to two different customers on the same day depending on their individual needs and personalities and on whether she is meeting with them when she is fresh in the morning or tired at the end of the day. This is an example of service ________.
A. Versatility B. Perishability C. Simultaneous production and consumption D. Heterogeneity E. Intangibility
When marketers at Nabisco met with groups of young adults to identify the types of snacks that young people want, they were engaging in which phase of new-product development?
A. Idea generation B. Business analysis C. Test marketing D. Commercialization E. Product development
What are the four stages of the New Service Development Model?
a. idea generation, test design, modification, and evaluation b. new idea generation and development, introduction, test design, and maturation c. new idea generation and development, go/no go, test design, and evaluation d. new idea generation and development, go/no go, project authorization, and evaluation
The court that hears appeals from the EU's antitrust enforcement agency and referrals from the courts of the EU member states on competition issues is the: A) European Court of Justice
B) Community Supreme Court. C) European Court of Appeals. D) Antitrust Appellate Court.