Why does the text suggest that the Volkswagen managers and engineers may have miscalculated the utilitarian analysis?
a. Benefits to VW and shareholders were calculated in the greatest good, but they
suffered overall.
b. The personal cost to the decision makers--particularly the engineers involved--was particularly high.
c. The harm caused to the majority of stakeholders--through minimal rises in air
pollution--was smaller than anticipated.
d. Benefits to all stakeholders were calculated in the greatest good, and they were
higher than expected.
a. Benefits to VW and shareholders were calculated in the greatest good, but they
suffered overall.
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For a marketing-mix strategy to be effective, it is LEAST important for marketers to consider which of the following factors?
A) How will each marketing mix element interact with the other elements? B) How consistent is the marketing mix with the company's mission and vision? C) Does the marketing mix have the ability to achieve business objectives? D) What is the level of risk and exposure the business will take with the marketing mix? E) How will customer data be collected?
Which of the following is a reason to become familiar with international business communication practices discussed in the chapter?
A. You may find yourself working for a company owned by a company from another country. B. Many products are made overseas. C. To learn different languages. D. Networking is always valuable for businesses.
Knowledge management is a set of practices aimed at
A. harnessing the competition's intellectual resources. B. discovering the competition's intellectual resources. C. harnessing an organization's intellectual resources. D. utilizing the intellects of the other organization's people. E. implementing organizational changes.
OD values have transitioned over time and have, for example, moved away from the idea of « game-playing" to a view of ______.
a. people are essentially good. b. authentic behavior. c. willingness toward risk. d. greater emphasis on collaboration.