To be an ethical leader, executives must also:
A. Attend to cultivating ethics and be an ethical person
B. Attend to client's interest and be a moral person
C. Serve in followership roles
D. Serve as servant leaders
A. Attend to cultivating ethics and be an ethical person
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Viral marketing, online videos, and blogs are most closely associated with which type of promotional tool?
A) personal selling B) word-of-mouth marketing C) transactional marketing D) broadcasting E) advertising
What are two examples of situations that increase price competition?
What will be an ideal response?
Swim & Trim Fitness Corporation wants to formulate a plan under which it pays a portion of its debts and is discharged of the remainder while continuing in business. To accomplish this goal, Swim & Trim should file a petition in bankruptcy for relief through
A. a liquidation. B. a reorganization. C. a repayment plan. D. a family-farmer bankruptcy plan.
Franchise agreements typically require payment of a fee up front and then a percentage of the revenues.
Answer the following statement true (T) or false (F)