Peter went to buy a car. As he talked with the salesperson, it turned out they had a lot in common:
the salesperson was from his home state, had kids that attended the same university, and studied the same major. The salesperson was using the social influence strategy of __________ by highlighting how his values and experiences matched Peter's.
a. halo effect
b. liking
c. reciprocation
d. consistency
B
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Andy has been called in to have a heart-to-heart conversation with a client about a campaign they are running. In 2 months, they want to get a million followers on Instagram and get 50,000 engagements on Twitter. What issue does this raise for this campaign?
A. They are not embracing the realistic component of effective objectives. B. They are not embracing the specific component of effective objectives. C. They are not embracing the time-specific component of effective objectives. D. This is a strong objective statement to have for this campaign.
The six primary emotions of the human face identified by researchers Ekman and Friesen include all of the following except _____.
A. grief B. surprise C. fear D. disgust
Community-based participatory approaches (CBPA) assume that bringing outsiders as a facilitator or a mediator is inappropriate because it is insiders who can understand about the culture and the conflict situations
Indicate whether the statement is true or false.
Within the context of advertising, social media is best characterized as a relationship between:
a. A brand and its followers b. Leaders and followers c. Brands competing for "mindshare" d. Print and online media