Kaitlyn recently visited a Teavana store and wanted to purchase its $79.95 ice tea maker. She has never bought from Teavana before, but she knows it is owned by Starbucks. Kaitlyn views Starbucks very positively and loves their drinks. Kaitlyn will most likely use ______________ when determining whether to purchase the ice tea maker.
A. impulse buying
B. extended decision making
C. limited decision making
D. routinized response behavior
E. routine decision making
Answer: C
You might also like to view...
The statement "Drew is slow to return phone calls" reflects the ______ component of an attitude.
A. behavioral B. decisional C. perceptual D. affective E. cognitive
Operating management is most effective in controlling direct costs and traceable common costs
Indicate whether the statement is true or false
Describe an internal control that would prevent the charging of depreciation expense to the maintenance department for a sweeper that is now located in and used by the engineering department
A seller who seeks to determine if a customer is satisfied and has future needs is most likely engaged in:
A. transaction selling. B. customer satisfaction. C. technology selling. D. relationship selling. E. transfer pricing.