In the context of brand name development, ________ names are either built from root words and morphemes or are poetic constructions based on the rhythm or experience of saying them
A) evocative
B) experiential
C) functional
D) invented
E) realistic
D
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Which of the following is a factor considered when a customer is evaluated based on the RFM formula?
A) the amount of time passed after the customer's last visit B) the product categories purchased by the customer C) the mode of payment used by the customer D) the location from which the customer has bought goods E) the type of feedback provided by the customer
The 'two-plus-two-plus-two' program is used by GlaxoSmithKline for
A. attracting intellectual capital. B. attracting and developing social capital. C. developing human capital. D. retaining production workers.
While social media has provided a revolutionary new form of personal expression, they have not fundamentally changed the practice of public relations
Indicate whether the statement is true or false
Wally Kramer, Saskatchewan farmer, wished to buy an additional 160 acres, but didn't have the money. He borrowed it from his uncle Chester and gave Chestera mortgage on the addition
Chester didn't have legal advice and neglected to register the mortgage. Wally found the mortgage payments too much for him, so he sold the new land to his neighbour, Phil Hazel. Phil registered the deed. Can Chester now enforce the mortgage against Phil? A) Yes, a mortgage runs with the land. B) Yes, the mortgage was in writing and dated before the deed C) No, Chester's mortgage was not registered D) Yes, Phil had constructive notice of the mortgage. E) both A and B