Many American book publishing firms are owned by large media corporations

a. True
b. False


ANSWER: True

Communication & Mass Media

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A story in a local newspaper about the growing number of milk contamination cases in the city started with, "If you love your child, you'll want to know what is inside his milk." What kind of a lead has the writer used in this story?

a) Direct address b) Question c) Blind d) Direct quote

Communication & Mass Media

There are two types of comparisons: _______________ and figurative

Fill in the blank(s) with correct word

Communication & Mass Media

Which is the term used for textual representations of facial expressions, often used in e-mail messages?

A. textspressions B. faceprints C. emoticons D. e-smiles

Communication & Mass Media

What strategies are most appropriate for a speech aimed at helping listeners learn how to conduct

efficient Internet searches? A) informative B) persuasive C) entertaining D) forensic E) instructional

Communication & Mass Media