The polygraph test detects activation of the ______ branch of the ______ nervous system
a) parasympathetic; somatic
b) parasympathetic; autonomic
c) sympathetic; somatic
d) sympathetic; autonomic
ANS: D
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The fact that researchers often unintentionally influence the outcome of their studies implies the existence of
a. experimenter bias. b. a placebo effect. c. sampling bias. d. social desirability.
Problematic drinking behavior commonly develops during __________.
A. a period of great success in an individual's life B. old age C. crisis periods in a marriage or other intimate personal relationship D. the transition to middle age
Which of the following term is most synonymous with “reliability”?
a. ?consistency b. ?uniformity c. ?meaningful d. ?repeatability
Imagine that an advertising firm wants to know whether an ad campaign for a laundry detergent should acknowledge at the outset that only a minority of individuals use the product. From what you have learned about majority and minority effects in persuasion, ______.
a. mentioning the minority will decrease persuasion b. mentioning the minority will increase persuasion c. mentioning the minority will have no effect d. both minorities and majorities influence persuasion