_____ is a process whereby a consumer notices certain stimuli and ignores others
a. Stimulus generalization
b. Selective exposure
c. Cognitive dissonance
d. Selective retention
ANSWER: b
Selective exposure is a process whereby a consumer notices certain stimuli and ignores others. A typical consumer is exposed to nearly 3000 advertising messages a day but notices only between eleven and twenty.
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______ refers to the planned acquisition of knowledge, skills, and abilities (KSA) to carry out a specific task or job in a vocational setting.
a. Education b. Training c. Development d. Learning
The obligation on a dismissed employee to mitigate damages is imposed by which of the following?
A) Contract law B) Employment standards law C) Labour law D) Human rights legislation E) Common sense
Estimated Warranty Payable is included in the liability section of the balance sheet
Indicate whether the statement is true or false
General Motors Corporation and Ford Motor Company frequently advertise that their cars beat the competition in price, durability, and warranties. This type of advertising is called ____ advertising.
A. primary-demand B. institutional C. comparative D. reminder E. immediate-response