A large portion of marketing communication is focused on personal channels of communication
Indicate whether the statement is true or false
FALSE
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Kinger Auto specializes in selling low-quality used vehicles that are priced a good deal lower than other used cars. Which of the following value propositions is evident here?
A) more for the same B) more for less C) same for less D) less for much less E) more for more
A consumer who receives unsolicited merchandise sent by U.S. mail can keep it without obligation to the sender
a. True b. False Indicate whether the statement is true or false
Which legal mechanism grants the owner exclusive ownership of the ideas behind an invention for 20 years?
A) copyright B) trademark C) patent D) trade secret protection
Identify the disadvantage of using profit sharing plans.
A. They cannot be used to improve the organization's performance as a whole. B. The employees may develop a narrow view of their roles in the organization. C. They cost more when the organization experiences financial difficulties. D. Sharing profit with the employees ultimately reduces the organization's profitability. E. Profit sharing is not directly linked to individual behavior.