Which of the following is part of the product element of the marketing mix?
A) a quality discount
B) a store coupon
C) a newspaper advertisement
D) the packaging
E) publicity releases
D
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Using the random order or "whim" priority rule to sequence production jobs means that supervisors or operators select whichever job they feel like running.
Answer the following statement true (T) or false (F)
It is most accurate to say that a company's core competencies create which of the following?
A) the company's marketing situation B) the company's marketing strategy C) the company's competitive advantage D) the company's SWOT findings E) the company's objectives
What is organizational communication? Describe the formal and informal communication networks
The absolute dollar outlay for advertising is usually low.
Answer the following statement true (T) or false (F)