The City of Page refused Specht's application for a variance to operate a car dealership in a commercial area of the city. Later, when a new dealer offered to buy a 2.5?acre parcel of city land for use as a car dealership (in the same area), the city granted a variance. What result?
?Students should discuss the following:
1. What types of exceptions to zoning exist?
2. Who makes exceptions?
3. What are standards for exceptions?
4. When will the court reverse a refusal (arbitrariness, etc.)?
In this unreported Arizona case, the court held the Board had acted arbitrarily and required that the variance for the buyer be denied.
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Kotler and Casoline suggested eight factors that marketers must keep in mind in order to deal with risk and uncertainty. Which of the following statements are they most likely to agree with when the environment is uncertain?
A) Companies should be prepared to implement ad hoc strategies whenever required. B) Companies should push aggressively for the market share of their competitors. C) Companies should focus less on their core segments, and more on new target markets. D) Companies should not increase marketing budgets in times of uncertainty. E) Companies should focus and improve their marginal brands.
You will likely perceive speakers as trustworthy and believable when they have done all of the following EXCEPT
a. convinced you that they are qualified. b. convinced you that they are sincere. c. convinced you that they are qualified people with whom you can identify. d. convinced you that their ideas are popular.
Gap analysis does not involve evaluating management perceptions
Indicate whether the statement is true or false
Which of the following statements about sampling is NOT correct?
a. Sampling is based on the principle that a sufficiently large number of randomly drawn subjects from a population will be representative of the whole population. b. The results of a sample will be always be somewhat biased and therefore not reliable for formal research. c. Sampling is a survey technique that eliminates the need for questioning 100 percent of the population. d. All of the above are correct.