Some fast food chains have detailed instructions about how staff should prepare the food. There are timers to tell them when the chips are cooked and even painted footprints on the floor to show where they should stand. Which element of the marketing mix are they trying to control?
a. process
b. physical evidence
c. packaging
d. price
e. place
a. process
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If a manager knows one of her employees has low self-esteem and wishes to enhance it, she should
A. provide frequent reminders about improving weaknesses. B. avoid delegating work to this employee. C. redesign the work so that it is routine and structured. D. reinforce the employee's positive attributes and skills. E. avoid giving feedback.
The same behavior may give rise to both tort and criminal liability.
Answer the following statement true (T) or false (F)
What are steps taken in the receiving department under a basic technology expenditure cycle?
A list of tables, list of graphs, list of appendices, and list of exhibits are found in which part of the marketing research report?
A) table of contents B) letter of transmittal C) letter of authorization D) executive summary