Which of the following is NOT a desirable quality for a brand name?
A) It should suggest something about the product's benefits.
B) It should be easy to pronounce and remember.
C) It should almost always be a long word to get attention.
D) It needs to fit legal requirements.
E) It should make sense in the customer's culture.
C
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Boston Trombley Company is a defendant in a lawsuit alleging damages of $3 billion. The litigation is anticipated to continue for several years, but no reasonable estimate can be made at this time regarding ultimate financial responsibility. This situation is an example of:
a. An $3 billion expense to be recorded in the income statement during the year of the suit. b. A loss contingency that should be disclosed in the notes to Boston's financial statements. c. An estimated liability that must appear in Boston Trombley Company's balance sheet. d. None of these. No accrual or disclosure is required in Boston's financial statements.
Customer loyalty means
A. customers make the highest amount of their purchases at one retailer and will be loyal to that retailer. B. customers have most recently shopped and purchased from the retailer. C. customers are committed to purchasing from the retailer and will seldom shop at competing stores. D. customers have positive emotions about a retailer and will be loyal to that retailer. E. customers have a high frequency of purchasing merchandise from the retailer.
Which of the following accounts would be closed at the end of the accounting period with a debit?
A. Operating Expenses. B. Cost of Goods Sold. C. Sales. D. Sales Discounts. E. Sales Returns and Allowances.
In cross-cultural relations, being attentive to individual differences in appearance helps overcome the problem of
A) confusing the identity of people from the same racial or ethnic group. B) being politically correct. C) appearing cold and distant to people from a different culture. D) being too informal toward people of another culture.