Customer loyalty means
A. customers make the highest amount of their purchases at one retailer and will be loyal to that retailer.
B. customers have most recently shopped and purchased from the retailer.
C. customers are committed to purchasing from the retailer and will seldom shop at competing stores.
D. customers have positive emotions about a retailer and will be loyal to that retailer.
E. customers have a high frequency of purchasing merchandise from the retailer.
Answer: C
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