________ accounts for the greatest proportion of online ad spending.
A. Rich media
B. Banner ads
C. Video advertising
D. Search marketing
Answer: A
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Which of the following is not a step in content analysis?
a. interview the content author or producer b. develop a research question about communication content c. define the content to be analyzed d. sample the universe of content e. select units for coding
Opinion leaders are key in understanding the
A) narcoticizing dysfunction. B) powerful effects theory. C) two-step flow model. D) self-induced passivity.
According to Mark Knapp, creator of the stages of relationship development, the terminating
stage is inevitable, as all relationships eventually come to an end. Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. Greatest member satisfaction is found in centralized networks. 2. Cohesion tends to be stronger and morale tends to be higher in larger groups than i comparable smaller ones. 3. "Social rider" refers to the decreased effort of each individual member as the number of people in a group increases. 4. Unlike primary groups, relationships found within casual and social groups may be relatively short-lived. 5. “Tiger teams” are small groups of high-performing people who are challenged by company’s executive team to take problems and find workable solutions.