What is the primary benefit of a fact sheet for the recipient?

a. summarizes the 5 Ws and H
b. serves as a concise, clear reference tool
c. replaces the news release
d. supports the news release


b. serves as a concise, clear reference tool

Communication & Mass Media

You might also like to view...

The thesis statement of a speech always begins the introduction

Indicate whether the statement is true or false

Communication & Mass Media

People who attend a Broadway play are witnessing an authentic performance

Indicate whether this statement is true or false.

Communication & Mass Media

You are writing a breaking news story about a power outage downtown. What is the best way to make sure you are telling readers what they need to know?

A. Ask yourself what you would want to know if you were personally affected by the incident. B. Have a standard set of facts that you offer at the beginning of every story. C. Ask officials on the scene what is the most important information to include. D. Usually start with an estimate of the financial cost of the incident.

Communication & Mass Media

Citing sources does not improve a speaker's competence, only his or her co-orientation

Indicate whether the statement is true or false.

Communication & Mass Media