Loft Industries sells roof trusses to contractors and builders and is currently looking for honest feedback on its services. However, in the past, most of its efforts to procure feedback from customers did not yield any meaningful data. According to the marketing managers of Loft Industries, feedback was more polite than honest. Which of the following contact methods should Loft Industries most likely use to maximize its chances of receiving honest and impersonal feedback?
A) online focus groups
B) telephone interviews
C) mail questionnaires
D) group interviews
E) personal interviews
C
You might also like to view...
The amount of cash available for deposit at the bank is determined from the:
A. bank reconciliation. B. cash count sheet. C. income statement. D. unadjusted trial balance.
Omnichannel retailers use consumer information collected from the customers' Internet browsing and buying behavior to send dedicated e-mails to customers promoting specific products or services in an effort to
A. increase their share of wallet. B. combat the inroads made by big-box specialty retailers. C. drive their supply chain. D. compete with off-price retailers. E. slay the category killers.
First United American Title is the escrow agent for the closing of a sale of property between Georgia Pines and Alexander Pope. Georgia is carrying the financing for Pope, and Pope has given Georgia a mortgage. First United American failed to record the mortgage even though the escrow instructions specified that it be recorded. Pope has defaulted on the loan, and Georgia has discovered there is
no mortgage. First United American: A)?Is not liable since the mortgage is still valid. B)?Is not liable unless there was negligence . C)?Is liable for the failure to record. D)?None of the above
Which of the following is a customer facing process?
A. Strategic planning. B. Distribution. C. Training. D. Tactical planning.