Identify the major reasons why new product failures occur
What will be an ideal response?
The text mentions the following reasons for the failure of new products:
? ignored or misinterpreted market research
? overestimates of market size
? high cost of development
? poor design or ineffectual performance
? incorrect positioning, advertising, or price
? insufficient distribution support
? competitors who fight back hard
? inadequate return on investment (ROI) or payback
Students may think of other reasons.
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The marketing concept is a philosophy of ________
A) sales and profit maximization B) customer value and mutual gain C) serving short term interests over long term gains D) serving the company's interests over the consumers' E) promotion value and company gain
A ______ is a formal outline that is fully written out.
a. coordination outline b. consistent outline c. keyword outline d. full-sentence outline
In the education section of your résumé, you should A) list all college courses that you have taken to give the employer a complete picture
B) include relevant seminars attended and workshops completed. C) list only colleges where you have completed a degree or certificate program. D) specify your high school and college GPAs.
Property taxes are
A) primarily imposed by local and city governments. B) primarily imposed by state governments. C) primarily imposed by the federal government. D) are equally likely to be imposed at all levels of government.