Identifying what your audience already thinks and feels is a part of demographic audience analysis
Indicate whether the statement is true or false
false
Communication & Mass Media
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Many speakers using causal reasoning commit a ________ fallacy, thinking that just because one
event followed another, the first event must have caused the second. Fill in the blanks with correct word
Communication & Mass Media
Which one of the following is an example of shared media?
a. Facebook b. NBC news c. The New York Times d. Marie Claire magazine
Communication & Mass Media
Ethnographies of communication typically use the speech community as the unit of analysis
a. True b. False
Communication & Mass Media
The ________ is the message in words that we see or hear, and includes the emotional feelings that they evoke in the receiver
a. visual script b. verbal script c. auditory script d. experiential meaning
Communication & Mass Media