Should a company's strategy be tightly connected to its quest for competitive advantage? Why or why not? What difference does it make whether a company has a sustainable competitive advantage or not?
What will be an ideal response?
Yes, a company's strategy should be tightly connected to its quest for competitive advantage because a strategy is deemed successful when it achieves a durable competitive edge over rivals to gain profits for long period of time along with building a strong customer base and steady market position. Delivering superior value or delivering value more efficiently-whatever form it takes-nearly always requires performing value chain activities differently than rivals do and building competencies and resource capabilities that are not readily matched.
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Marketing research that seeks structured responses that can be summarized is called ________ research.
A. situation analysis B. open-ended C. qualitative D. focus group E. quantitative
A(n) ________ controls the flow of information to others in the buying center
A) user B) influencer C) buyer D) decider E) gatekeeper
Briefly provide two reasons that more and more consumers are joining the environmentalism movement
What will be an ideal response?
When using a flexible budget, the variable costs will be the same regardless of the production levels
Indicate whether the statement is true or false