ABC Insurance has always used the exclusive agency system to market coverages. ABC, however, cannot afford full-time agents in sparsely-populated areas
To reach customers in these areas, ABC enters into agreements with local independent agents. Using more than one marketing system is called employing a
A) direct response system.
B) general agency system.
C) multiple distribution system.
D) branch office system.
Answer: C
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?Which of the following statements is true of a perpetuity?
A. ?A perpetuity has a fixed maturity. B. ?The present value of each payment made by a perpetuity is less than the previous payment. C. ?The present value of a perpetuity that pays $100 every year when the annual rate of discount is 5% is $1,000. D. ??The present value of a perpetuity that pays $200 every year when the annual rate of discount is 7% is $1,750.
Consumer-oriented promotion gives customers a reason to purchase the product. This process represents:
A) push promotion. B) pull promotion. C) horizontal promotion. D) vertical promotion.
The most important advantage of an alphabetic code is that
a. meaning is readily conveyed to users b. sorting is simplified c. the capacity to represent items is increased d. missing documents can be identified
When did customers increasingly begin to look for self-help services such FAQs and online knowledge bases?
A. 1980s B. 1990s C. 2000s D. 2010s