A marketer's advertising platform should consist of issues that are important to consumers.
Answer the following statement true (T) or false (F)
True
You might also like to view...
Phuong is interested in increasing the cohesion of her student team. She should understand that ______.
A. Cohesion can depend on the attractiveness or unattractiveness of the clothing of the group. B. Cohesion can become a state in which a group tends to stick together and unite in the pursuit of team goals. C. Cohesion can depend on the attractiveness or unattractiveness of the instructor. D. Cohesion can depend on the attractiveness or unattractiveness of the other students in the classroom.
Accu-Tech, a small company in a tightly-contested market, discovers that sales reps of the firm's main competitor, Compu-World, have been making false and negative statements about Accu-Tech products and services
One of Accu-Tech's best customers calls the company's CEO asking about the rumors, and the CEO realizes that Accu-Tech may lose business from the Compu-World claims. What should Accu-Tech most likely do? A) Take out a full-page ad in the local newspaper disputing the claims with facts and stating that Compu-World has been lying to customers. B) Talk to Accu-Tech customers in person to give them the facts and research that support the truth about the firm's products and services. C) Contact the Compu-World CEO and arrange to divide up the local market to avoid duplicitous sales tactics. D) Take Compu-World to court for business libel and reciprocity unless the firm issues a public apology. E) Engage in a mass media campaign to spread negative information about Compu-World.
______ economic migration involves migrants returning to their country of origin.
Fill in the blank(s) with the appropriate word(s).
John Akers, former chairman of IBM, argued that ethics are not important to economic competitiveness
a. True b. False Indicate whether the statement is true or false